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PORTFOLIO

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I help businesses build brands that feel like them.

Brand Designer & Marketing Graduate

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I’m Michaela, a marketing and graphic design student at the University of Minnesota Duluth, who is passionate about helping small businesses tell their stories with clarity and heart. I focus on brand identity, social media strategy, and campaign design, bringing together strategy and design to create work that feels intentional, visually strong, and genuinely useful. I care about making things that help people understand, connect, and move forward.

Skills
About Me
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Selected Work

Projects I'm Proud of

A mix of brand identity, social content, marketing collateral, and personal studio work.

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BRAND IDENTITY

Mars Made - Studio Branding

Full visual identity for my own branding studio. Logo, color system, typography, and brand guidelines.

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MARKETING COLLATERAL

NCCO Product Launch

Sell sheets and trade show visuals supporting a new product launch at National Checking Company.

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VISUAL IDENTITY

Legacy Works - HR Branding

Brand identity built from discovery through execution for a small business client at Mars Made.

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MARKETING COLLATERAL

Living With Fire - Nature Exhibit

A collaborative exhibit exploring the role of fire in nature, highlighting its power, impact, and place within the environment.

Contact Me

Located in Andover and Duluth, Minnesota marrietschel@gmail.com  |  Tel: 763-233-8396

Thanks for submitting!

® Michaela Rietschel 2026

Branding & Marketing Graduate

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