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I'm Michaela — a brand designer and marketing strategist with a degree in Marketing & Graphic Design from the University of Minnesota Duluth. I manage marketing for Sew With Me, a multi-location retailer, and run Mars Made Marketing, my freelance branding studio helping small businesses tell their stories with clarity and heart through brand identity, social strategy, and campaign design.
Software: Adobe Creative Suite, Meta Business Suite, Google Analytics, Google Business Profile, Shopify, LikeSew, Wrike, ClickUp
Marketing Skills: Brand Strategy, Social Media Strategy, Content Strategy, Visual Identity
ABOUT ME
My Work
Projects I'm Proud of
A mix of brand identity, social content, marketing collateral, and personal studio work.
BRAND IDENTITY
Mars Made - Studio Branding
Full visual identity for my own branding studio: logo, color system, typography, and brand guidelines.
MARKETING COLLATERAL
NCCO Product Launch
Sell sheets and trade show visuals supporting a new product launch at National Checking Company.
SOCIAL MEDIA STRATEGY
Dean Masonry & Concrete
Rebuilt an inactive social presence into 16,800+ reach and 500+ engagements in a single month of organic posts.
MARKETING COORDINATION
Sew With Me - Multi-location Marketing
Grew social following by 18% and profile visits by 345% across four store locations in 90 days.
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